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Web Content - The Beginner's Masterclass

RRP $18.99

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At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.

Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.

Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.


How To Market Yourself As A Freelance Content Writer

RRP $16.99

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If you have always dreamed of writing and are ready to take your writing seriously, this is the book for you. Freelance content writer, Deborah Killion gives you the insider secrets on how to make a serious living doing what you love and building your name as a writer. Nothing happens overnight. But with patience and practice, you can reach some level of success. Deb makes over $3500 per month writing. Find out how you can create your writing career without any formal training, if you choose.


Putting Content Online : A Practical Guide For Libraries

RRP $304.99

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This book focuses on practical, standards-based approaches to planning, executing and managing projects in which libraries and other cultural institutions digitize material and make it available on the web (or make collections of born-digital material available). Topics include evaluating material for digitization, intellectual property issues, metadata standards, digital library content management systems, search and retrieval considerations, project management, project operations, proposal writing, and libraries' emerging role as publishers.


Writing Arguments

RRP $302.99

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson
If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.


For courses in Argument and Research.

This package includes MyWritingLab .


The most thorough theoretical foundation available

Writing Arguments: A Rhetoric with Readings, 10/e integrates four different approaches to argument: the enthymeme as a logical structure, the classical concepts of logos, pathos, and ethos, the Toulmin system, and stasis theory. Focusing on argument as dialogue in search of solutions instead of a pro-con debate with winners and losers, it is consistently praised for teaching the critical-thinking skills needed for writing arguments. Major assignment chapters each focus on one or two classical stases (e.g. definition, resemblance, causal, evaluation, and policy). Each concept is immediately reinforced with discussion prompts, and each chapter ends with multiple comprehensive writing assignments. This comprehensive version contains a superlative thematic anthology of arguments on contemporary topics and some classics for balance.

Also available in a Brief version with rhetoric only (0133910695) and a Concise version (013396986X) which is a redaction of the Brief edition.

 

Personalize Learning with MyWritingLab

MyWritingLab is an online homework, tutorial, and assessment program that provides engaging experiences for teaching and learning. Flexible and easily customizable, MyWritingLab helps improve students' writing through context-based learning. Whether through self-study or instructor-led learning, MyWritingLab supports and complements course work.


0133910687 / 9780133910681  Writing Arguments: A Rhetoric with Readings Plus MyWritingLab with Pearson eText - Access Card Package

Package consists of:
0133944131 / 9780133944136  MyWritingLab with Pearson eText - Glue in Access Card
013394414X / 9780133944143 MyWritingLab with Pearson eText - Inside Star Sticker
032190673X / 9780321906731 Writing Arguments: A Rhetoric with Readings


Content-based Video Retrieval

RRP $464.99

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The area of content-based video retrieval is a very hot area both for research and for commercial applications. In order to design effective video databases for applications such as digital libraries, video production, and a variety of Internet applications, there is a great need to develop effective techniques for content-based video retrieval. One of the main issues in this area of research is how to bridge the semantic gap between low-Ievel features extracted from a video (such as color, texture, shape, motion, and others) and semantics that describe video concept on a higher level. In this book, Dr. Milan Petkovi6 and Prof. Dr. Willem Jonker have addressed this issue by developing and describing several innovative techniques to bridge the semantic gap. The main contribution of their research, which is the core of the book, is the development of three techniques for bridging the semantic gap: (1) a technique that uses the spatio-temporal extension of the Cobra framework, (2) a technique based on hidden Markov models, and (3) a technique based on Bayesian belief networks. To evaluate performance of these techniques, the authors have conducted a number of experiments using real video data. The book also discusses domains solutions versus general solution of the problem. Petkovi6 and Jonker proposed a solution that allows a system to be applied in multiple domains with minimal adjustments. They also designed and described a prototype video database management system, which is based on techniques they proposed in the book.



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