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A Writer's Guide To Creative Blogging

RRP $13.99

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Writers hear it all the time: if you want to reach new readers, you must have a strong online author platform. Publicists and successful writers agree that a blog is an essential element of any writer's social media presence. But in a world of competing outlets, this is easier said than done. How do you start a blog or even set one up? How do you attract followers? What should you even write about, anyway? Rebecca Emrich's blog, Living a Life of Writing, has been live for seven years. Through trial and error, she's learned how to produce compelling content, gaining a strong community of regular followers and contributors that include fellow successful blogger and coauthor, Paul Nieder. A Writer's Guide to Creative Blogging provides a slew of practical and easy-to-understand tips, from a glossary of basic terms to promotional advice, for those interested in making their blogging debut. If you love to write but aren't sure how to share your words with the world, this is the book with which to start. Your readers, and your Klout score, will thank you for it!


How To Write A Blog

RRP $16.99

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This blog book explains how to write a blog from beginning to end in seven easy steps. It is a useful guide for new bloggers, moderately experienced bloggers, or anyone who is interested in how to start a blog for individual or commercial use. We explain how to determine what niche your blog will be targeting, where your ideas fit into what's already been done, and what type of blog is most suited to your interests. We look at the various paid and free platforms you can use for blogging and explain exactly how to get started with them. We provide hints for the research stage, help you to find a writing schedule that fits the goals you have for your blog, and discuss the various privacy issues involved in blog writing. We instruct you on how to manage your blog, including how to moderate comments, and help you understand basic search engine optimization (SEO) and other techniques to ensure your blog gets read. Whether you're looking to write a blog for recreation or to make a little extra cash, How to Write a Blog will walk you through the entire process in seven easy steps-from selecting your topic to marketing your ideas. It makes blogging for beginners easy. As an added bonus, we've put together an extensive resource section that provides tools and resources that every blogger should know about. After reading How to Write a Blog, you'll be ready to start your next project . . . and have the confidence to bring your ideas to life!


Luke Weil's How To Monetize A Small Blog

RRP $12.99

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Luke Weil gives readers an up-close look at the strategies he has used to generate such immense success as a blogger. After starting off with just a small blog and no clear monetization strategy, Weil's blog became such a sensation that he was able to make a career out of the platform he created merely as a hobby. Even though his initial success came almost entirely by accident, Weil has since created a host of other wildly successful blogs while consulting countless others on how to generate significant streams of revenue through blogging.

In his book, "Luke Weil's How To Monetize A Small Blog," Weil takes the reader through the various options available to bloggers and explains how to best determine the right choice for a specific blog. Taking a nuanced approach that offers a complete view of every available monetization strategy, Weil's book provides readers with all of the insight they could possibly need to make informed decisions regarding the development of an overarching monetization strategy. An especially valuable book for beginning bloggers, Weil's explanations are clear and concise so readers that may be largely unfamiliar with the world of blogging will feel quite confident as they make their first foray into the valuable online platform.

Unafraid to admit the mistakes he has made during his career as a blogger, Weil's self-deprecating tone belies the colossal success he has enjoyed while writing about subjects he so thoroughly enjoys. In his book, Weil explains how he learned from his initial mistakes and offers advice to readers regarding how to avoid those mistakes and how to bounce back after any possible misstep.

Weil consistently emphasizes the importance of consistently producing quality content and offering something of value to readers, so his book offers valuable insight regarding the appropriate use of monetization strategies while maintaining a clear commitment to loyal readers. Weil is something of a rarity in the blogging world, as he has been able to achieve an impressive level of financial success without ever compromising the quality of his writing. In his book, he explains to readers how they can achieve a similar level of financial success while remaining committed to producing consistently outstanding work.


Ian Leaf's Starting A Hfc Business At Home

RRP $12.99

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Ian Leaf's Starting an HFC Business at Home

The ideal book for the fashion entrepreneur looking to create the foundation for their HFC empire by starting an at-home business, "Ian Leaf's Starting a HFC Business at Home" outlines the principles and strategies necessary for creating a prominent HFC brand. With so many aspiring fashion experts looking to break into the industry without having to open an expensive storefront or deal with unnecessary overhead, Ian Leaf's unique perspective gives readers the information needed to break into the competitive HFC industry in a big way. Ian Leaf also credits friend Ian Andrews for his help on this book.

With chapters dealing with the practical aspects of building a successful at-home business along with chapters detailing how to recognize burgeoning HFC trends, Leaf's book covers every possible angle when it comes to founding an HFC business from home. Readers will surely benefit from the information regarding the best methods for securing funding and dealing with government red tape, and the chapters detailing how to recognize fraudulent behavior and HFC scams are particularly important for readers who are relatively new to the HFC industry.

As the founder of a wildly successful at-home HFC business, Ian Leaf is an excellent source of information and offers a simple and straightforward account regarding the process of building a popular brand from scratch. Leaf's account makes it clear that a career in the HFC industry is a great deal of fun, but also emphasizes that a commitment to consistently quality work is absolutely necessary to achieve any level of HFC success. Through the use of examples from his own career along with well-known HFC issues, Leaf is clearly committed to ensuring his readers are aware of all the potential pitfalls associated with what is often portrayed as a wholly glamorous industry.

Leaf frequently attributes his exceptional career in the HFC industry to his work ethic and his desire to consistently pursue any opportunity in order to develop a new skillset relevant to his at-home business. In this book, it is abundantly clear that Leaf believes anyone is capable of achieving a similar level of success while starting an at-home business, and his advice reflects his confidence in every reader to bring their unique style and sensibility to an industry that thrives on constant innovation.


Born To Blog

RRP $19.95

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Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.

Bestselling author Mark Schaefer and social media expert Stanford Smith present the ultimate blueprint for creating business blogs that generate measurable profits

  • Provides rare insights and best practices any company can use to gain an enduring competitive edge
  • Schaefer has been featured on CBS, The Wall Street Journal, The New York Times, and Wired; he is in the top one-half percent of Twitter influencers, with almost 25,000 followers; in 2012, Forbes named him one of the world's Top 50 social media influencers
  • Stanford Smith is an award-winning social media strategist and founder of PushingSocial.com, a leading resource for business blogging
About the Authors

Mark W. Schaefer is the author of the bestsellers The Tao of Twitter and Return on Influence. He is an internationally known speaker, consultant, and college educator who blogs at {grow}.

Stanford A. Smith is a digital marketing and social media strategist who created PushingSocial.com, a resource for business blogging.



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