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The PPC and AdSense Book.
The line of contention between what is cheating Google and what is not is very similar to the law of tax evasion versa tax avoidance. Whereas one will land you in a very deep pile of mud, the other can build you a palace of gold. So it is with the mighty Google AdSense. Love it or hate it, it produced a staggering nine billion dollars last year! AdSense is without doubt the most successful PPC advertising campaign undertaken in history. With such huge wealth available, the cheats and frauds are abound, lurking in every corner, devising ways of grabbing a little of the AdSense phenomena themselves. And they do.
To the tune of around a billion dollars last year. Some are big operators running sophisticated software across servers with spoofed IP addresses, while further down the chain may be a group of students who get together to make a few extra dollars from their website. You may have heard of the recent 'most stupid man of the century'. Who developed this undetectable clicking bot that would trawl away clicking Google ads all day long. It could have ruined Google if allowed out into the net.
Can you imagine thousands, maybe millions of people clicking on adverts at 10cents a time, on your site every day? AdSense and the billions that go with it would have died overnight. The guy could have kept quite and sat back in the land of luxury for the rest of his life taking out undetectable crumbs from a multi billion dollar cake. But what does he do? Offers or threatens Google to buy the programme for a $100k. When they said no, he tried to sell it on the Internet for $10k a copy. He lost everything when they arrested him. Good. There are many out there even as you read this who are running some kind of PPC scam and thousands more who are dreaming of doing so. For those of you who are, you better be changing tactics on a daily basis, as Google do. For those thinking about it, let this be a guide to the pitfalls that await you. Don't do it.
For those thinking of building a successful future income out of AdSense legitimately. Still read on, this will be an eye opener for you and later, you will learn how to build that golden palace from AdSense. Or at least a nice little honest earner. The PPC defence system. Firstly, the most important weapon in the click fraud arsenal is the IP address. Everyone in the world connected to the net has one. Every time you visit a page, you leave a trace route. This is also the must powerful of marketing tools for PPC companies like Google. They use it to categorise visitors into geographic locations and can serve local information and adverts of interest. So it goes without saying that they automatically know the IP address of every single click on an AdSense ad.
Hence, if you accidentally click on one of your own ads from the same IP address as registered with Google when the account was set up, you get flagged at Google. If it happens again you may get a warning or may even loose your account and all within. By far the most of the average 10% loss in PPC comes from the smaller click frauds. A student gets lots of mates on different IP addresses to visit his site and click a few ads. If he is clever and they only click say two ads each time they visit and never twice in a day, the odds of detection are about zero. Especially if they emulate a real surfer and visit a few pages of the advertisers site. But that's not much at 10cents a click is it? These guys and gals are clever though. They use a well established site with high keyword value content. Like Loans for example. Some of these AdSense clicks are worth not 10cents but 10 DOLLARS each! There are some that hypothetically are worth $50 a click.
But, irrespective of what Google may be charging the advertiser, they have a publisher cut off at around $15 maximum per single ad click. Now say there are twenty students all pals with each other and the site is a page rank 5 student site with $10 ads, then forty clicks each day is $400!! Now $20 day each is not a fortune, but to a student its real useful. Now just imagine they all have their own websites and all run AdSense or other PPC campaigns. There making a fortune?? Yes. For a little while anyway. But there is a huge flaw in their master PPC click fraud plan. As they are all buddies, they no doubt live in the same locality or general region. Suddenly there are these sites which according to Google's massive database, have no local geographic interest, yet getting tons of visitors from the same region. Google knows this as the main service provider, who every one ultimately channels through, has its own IP address on the net.
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